When it comes to e-commerce, the time-tested cliché is, “Content is king.” In this case, the cliché is correct.

Content

For the purpose of this article, content is defined as pages of text on your site. Content is often broken down into two categories, primary pages and information pages. Primary pages are the core of a site, to wit, the home, FAQ, site map, about us, contact us and service or product pages. Information pages are additional pages that support the...